Why I stopped blogging...

March 15, 2017  •  Leave a Comment

I recently read a great article by a well known SEO guru who explained that he hasn't blogged since 2012 and it has not changed his photography business. Eureka moment! I thought I was slowing down my site traffic by not relentlessly posting some new meaningful content loaded with SEO-friendly keywords once a week. :)

For me, blogging has never been an enjoyable activity, and as social media has changed over the last several years, my natural tendencies toward sharing content have shifted as well. Organically, I have moved probably 95% of my posting over to Instagram, cross-posted to my personal Facebook page. Due to the constraints of the way Facebook throttles business pages (read: wants to charge for reach, and limits what you can do with posts), my business page on Facebook is relatively static. 

So the takeaway, for those reading this, is that I am going to leave this blog page up on my website but am embracing that my primary platform for day-to-day or week-to-week content is Instagram. Interested in seeing what I've been shooting? Head over there: http://www.instagram.com/daveblockphoto/


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